Imagine for a moment, you are watching a twenty-twenty match in a stadium, the stadium is full of cricket fans, the team you support is batting, and the opponent team is bowling. Your favorite star is at the batting pitch, he hits a shot and starts to run, but there is no jubilation in the stadium. You wonder why?
To see, how the match is going on and how your team is performing, you look at the scoreboard, but find that there is none. Though the players are playing, shots are being hit, wickets are taken, runs are defended, but without a scoreboard, noting is put into perspective. That solves the mystery of the dull environment in the stadium full of cricket fans.
In a cricket match, the scoreboard tells you few important indicators like:
- Total Runs Scored / to be scored
- Overs Bowled and over remaining
- Wickets remaining
These indicators give you a complete idea of which direction the game is going and who is winning. This also helps the players on the field decide on the tactics to use to win the match and make corrections accordingly.
For any game to make sense and attract fans, the scoreboard is the most important aspect. Without the scoreboard, the match is meaningless. Yet no sports fan books the match tickets because of the scoreboard. It is taken for granted that a running scoreboard will always be available to give a minute to minute update. And it is because of this moving scoreboard, there is fun in watching and playing the match. The scoreboard creates all the excitement and engagement.
1. The same is true in business, without a moving scoreboard, it is difficult to manage team’s engagement and derive performance from the team. the question is – how effectively we use this tool? There are some misconceptions about designing a scoreboard. Let us clear those first:We try to put in as much data as possible on the scoreboard. The end result – the team gets lost in data, and lose focus on the main objective. We need to be clear what is the critical data that needs to be displayed on the scoreboard, which will help the team track their performance on specific tasks. Remember the cricket scoreboard, only 3 major numbers that give us the complete picture – runs, wickets and overs; can your scoreboard be that simple?
2. To design a simple scoreboard, you need to understand which metrics to display. There are two types of metrics which are available, one which measures the performance and the other which leads to the performance. Pred. ominantly the scoreboard captures metrics which measures the performance, which is the result of the activity performed by the team, this is the outcome, which cannot be changed. This metric is important but is not useful in improving the team’s performance. For driving performance the team needs to have a metric which they can influence and predict; this has to be specific, measurable and within the control of the team.
3. The scoreboard should help the team measure their performance. By looking at the scoreboard, the team should know where they are against what they want to achieve. Hence the scoreboard should be on the display, where all the team members can see it on daily basis. The scoreboard should create a discussion for better performance among the team.
A moving scoreboard is a simple and effective way of bringing engagement and driving performance of the team. It takes time to perfect this act, but once mastered it can help us get breakthrough results.